Quick answer
Invenno is the real-time Amazon profit and operations dashboard we open every morning at Emporify. It replaces Amazon Seller Central's slow, fragmented data with one screen showing yesterday's sales, refunds, fees, aged inventory, and profit per SKU. Worth £40/month for any UK FBA seller above £5K monthly revenue who wants daily operational visibility without manually pulling Seller Central reports. Below that revenue, Seller Central + Link My Books is enough. Above £15K/month, Invenno's reimbursement detection alone usually pays for the subscription.
What Invenno does
Invenno is a UK-built Amazon dashboard that pulls data from Seller Central via the Amazon SP-API and presents it in real time:
- Daily sales overview with yesterday/this week/this month comparisons
- Per-SKU profit tracking with COGS, fees, refunds, ad spend deducted
- Inventory ageing alerts — flags stock approaching long-term storage fees
- Reimbursement detection — surfaces FBA inventory issues Amazon owes you for
- Velocity metrics — sales rate, days of stock left
- Reorder triggers based on sales velocity and lead time
It replaces the work of: opening 4 Seller Central reports, running them, exporting to a spreadsheet, calculating profits, hunting for issues. That's 30 minutes a day. Invenno reduces it to a 2-minute glance.
What we use it for daily
Morning routine at Emporify:
- Open Invenno (~7am)
- Yesterday's sales count vs forecast — sanity check
- Anomaly scan — any SKU with 0 sales after 30+ daily average? Investigate (likely buy-box loss, listing issue, or stock-out)
- Aged-stock alert review — anything trending toward 365+ day storage? Plan to discount or remove
- Reimbursement claims surfaced today — Leigh files them within 48 hours
Total: 5 minutes. Without Invenno, the same review took ~25 minutes daily — that's 2 hours/week we get back.
The reimbursement detection is the killer feature
Amazon's FBA system loses, damages, or miscounts inventory regularly. Most sellers don't notice because:
- Amazon doesn't proactively notify you of every issue
- Hunting through inventory reconciliation reports takes hours
- Time-limited claim windows mean you miss reimbursements unless you actively look
Invenno's reimbursement module:
- Flags new issues daily (lost units, damaged units, fee miscalculations)
- Generates the claim ticket text for you
- Tracks claim status
We compared 2 months of Invenno-detected reimbursements against GETIDA's automated service (review here). Invenno surfaced about 80% of what GETIDA filed automatically, but at a fixed monthly fee instead of GETIDA's commission cut.
For sub-£20K/month sellers: Invenno's manual filing route is cheaper than GETIDA's commission. Above £20K/month, GETIDA's automation is cheaper than the labour to file manually even with Invenno surfacing the claims.
Strengths
1. UK-first design
The dashboard handles GBP, UK VAT (when configured), UK fees, and amazon.co.uk specifically. Most US-built dashboards (Sellerboard, Helium 10 Profits) work in the UK but their UI assumes USD and US-style fee structures.
2. Speed
The data refresh is fast — typically within 15 minutes of Amazon's Seller Central updates. Real-time enough for daily ops decisions.
3. Pricing transparency
£40/month flat for the standard tier. No revenue-based tiers, no "starter free with limits" upselling.
4. Simple onboarding
Connect via Amazon's MWS/SP-API (Amazon's official auth flow). No CSV uploads, no setup wizards. From sign-up to first dashboard view: ~10 minutes.
5. Good FBA-specific features
Inventory ageing, reimbursement detection, FBA fee reconciliation — all the FBA-specific stuff most generic dashboards miss.
Weaknesses
1. Limited to Amazon
If you sell on Amazon AND eBay, AND Shopify, Invenno covers only the Amazon side. For multi-channel ops, you're back to spreadsheets to consolidate.
2. No advertising integration
PPC data doesn't pull in. Ad spend has to be manually deducted from "ad spend" entries via Amazon settlement reports. For most operations this is fine because PPC reporting lives in Amazon Advertising Console anyway, but a "complete picture" dashboard requires manual stitching.
3. Light on charts
The dashboard is data-dense but visual reporting is functional, not beautiful. If you want presentation-ready visuals for investors or boards, you'll export and reformat.
4. UK-focus is also a limitation
If you operate Pan-EU FBA across multiple marketplaces, Invenno's UK-first lens isn't ideal. Sellerboard or Helium 10 Profits handle multi-marketplace better — see inventorylab vs sellerboard uk.
How it compares
| Tool | Cost (UK FBA seller) | Strengths | Weaknesses |
|---|---|---|---|
| Invenno | £40/month | UK-first, fast, reimbursement detection | Single-marketplace, Amazon-only |
| Sellerboard | $19–$79/month | Multi-marketplace, established | US-built UI feels US-centric |
| Inventory Lab | $69+/month | Listing creation + accounting | Feature creep, slow at scale |
| Helium 10 Profits | Bundled with H10 (£79+/month) | Integrated keyword/listing data | Built for PL, not arbitrage |
| DIY (Seller Central + Excel) | Free | No subscription | 25–60 min/day labour |
For a UK-first FBA arbitrage/wholesale operation, Invenno is our pick. For multi-channel or Pan-EU, Sellerboard or Helium 10 Profits.
See full comparison: inventorylab vs sellerboard uk.
Pricing
| Tier | Cost | Best for |
|---|---|---|
| Standard | £40/month | Single Amazon UK marketplace, sub-£100K/month |
| Pro | £80/month | Multi-marketplace, higher volume |
Free trial: 14 days. Use it during a "normal" trading week (not Black Friday — won't be representative).
Should you buy it?
| Situation | Verdict |
|---|---|
| Pre-£5K/month revenue | Skip. Use Seller Central + a spreadsheet. |
| £5K–£15K/month UK Amazon | Trial it. The 5 min/day saved compounds and reimbursement detection alone often justifies. |
| £15K–£50K/month UK Amazon | Buy Standard tier. Pays back in time saved + reimbursements caught. |
| £50K+ multi-marketplace | Trial Invenno + Sellerboard side-by-side for 14 days. Pick whichever surfaces more useful data for your stack. |
| Already have GETIDA + good Seller Central discipline | Maybe skip. The reimbursement detection overlaps with GETIDA. Other features may not justify alone. |
Setup — first 30 minutes
- Sign up at invenno.co.uk with your business email
- Connect Amazon SP-API — Amazon's official auth flow, takes 5 minutes
- Set your COGS — bulk import via CSV or per-SKU manual entry
- Configure VAT settings (if VAT-registered) — see amazon fba uk vat guide
- Set up reimbursement notifications — daily email digest is the default, leave on
- Bookmark the dashboard URL — it'll become your morning home page
After that, 5 minutes a day is the operational input.
What we'd change
If we were Invenno's product team:
- Add basic PPC data — at least daily ad spend per SKU, even without keyword breakdown
- Faster aged-stock action workflow — one-click "create removal order" or "trigger price reduction" from the alert
- More export options — currently CSV only; native Xero/Link My Books push would close the loop
- Multi-marketplace at Standard tier — currently locked behind Pro
These aren't dealbreakers, but they're the gaps we hit at our scale.
FAQ
Is Invenno worth it for UK Amazon FBA?
For sellers above £5K/month monthly revenue, yes. The 20–25 minutes/day saved on Seller Central reporting plus reimbursement detection typically pay back the £40/month within the first week.
How does Invenno compare to Sellerboard?
Invenno is UK-first with cleaner UK VAT handling. Sellerboard is multi-marketplace with broader feature breadth and a US-centric UI. For pure UK Amazon sellers, Invenno wins; for Pan-EU FBA, Sellerboard.
Does Invenno handle UK VAT correctly?
Yes — VAT settings configurable in account preferences. The dashboard separates VAT input/output cleanly so you can see VAT-exclusive profit per SKU. Pairs well with amazon fba uk vat guide setup.
Does Invenno work for Pan-European FBA?
Standard tier is single-marketplace (UK). For Pan-EU, you need the Pro tier (£80/month). At that price point, evaluate Sellerboard side-by-side.
Can Invenno detect Amazon FBA reimbursements?
Yes — daily scan flags lost inventory, damaged units, and fee miscalculations. You file the claims manually using its surfaced data. Below £20K/month revenue, this is cheaper than GETIDA's commission-based service. Above, automation wins.
Is there a free Amazon FBA dashboard alternative?
Amazon Seller Central itself is free but slow and fragmented. For free, run Seller Central + a spreadsheet. The 25–60 min/day labour is the trade-off.
How long is Invenno's free trial?
14 days. Trial during a normal trading week (not Black Friday or peak season) for representative data.
Related guides
- inventorylab vs sellerboard uk — broader profit-tracker comparison
- getida vs sellerlocker uk — automated reimbursement alternatives
- amazon fba uk vat guide — VAT setup that integrates with Invenno
- online arbitrage uk pillar — operational context for daily ops
- tools — full UK FBA tool stack
Get the full operating system
Invenno is one tool inside the broader UK FBA operation. The MethodFBA Operating System (£29) covers the full ops cadence — daily Invenno checks, weekly Link My Books reviews, monthly accountant cycles, and the SOPs that keep the lights on. See the Operating System →
Get the full operating system
This is one piece of the broader UK FBA stack. The MethodFBA Operating System (£29) covers the full system from sourcing to scaling.
SEE THE OPERATING SYSTEM →