Amazon UK Seller Fees Explained: A Worked FBA Example
Four fees decide most of what an FBA sale pays you: the selling plan, the referral fee, the fulfilment fee and monthly storage. Here is each one, taken from Amazon's own UK fee pages, then worked through for a fictional £24.99 product.
For a fictional £24.99 product in a 15% referral category, sitting in the standard parcel ≤400g tier, Amazon's fees come to about £6.84 per unit outside the peak window and about £6.98 during it. That leaves roughly £18 before product cost, inbound shipping, prep, VAT and your monthly plan. Every figure below comes from Amazon's published UK fee pages, checked on the dates shown.
1. The selling plan
Amazon UK has two plans. The Individual plan charges £0.75 per item sold plus selling fees. The Professional plan costs £25 a month (excluding VAT) plus selling fees, with no per-item charge. If you expect to sell more than about 33 units a month, Professional is cheaper on plan fees alone, and it is the plan you need for most FBA tools and features.
2. The referral fee
This is Amazon's commission on each sale. It is a percentage of the total sales price (what the buyer pays, including any delivery charge and VAT), with a per-item minimum of £0.25 in most categories. Examples from Amazon's UK pricing page:
| Category | Referral fee |
|---|---|
| Books | 15% (no minimum) |
| Beauty, Health and Personal Care | 8% up to £10; 15% above £10 |
| Clothing and Accessories | 5% up to £15; 10% from £15 to £20; 15% above £20 |
| Home Products | 8% up to £20; 15% above £20 |
| Consumer Electronics, Computers | 7% |
| Grocery and Gourmet | 5% up to £10; 15% above £10 (no minimum) |
| Everything else | 15% |
Price bands matter. A beauty product at £9.99 pays 8%; the same product at £10.49 pays 15%. Always check the full referral fee table in Seller Central for your exact category.
3. The FBA fulfilment fee
This is a flat per-unit fee for picking, packing and delivering an order. It depends on the product's size tier and shipping weight, not its price (apart from the Low-Price FBA rates, which Amazon has extended to products priced at or below £20). Three things to know for 2026:
- Amazon cut parcel fulfilment fees by an average of £0.26 per unit in the UK.
- From 17 April 2026 a 1.5% fuel and logistics surcharge applies on top of UK FBA fulfilment fees.
- From 15 October 2026 to 14 January 2027 the festive peak fulfilment fee applies to qualifying orders by delivery date. See our peak fulfilment fee guide.
Amazon's 2026 peak rate card lists the standard parcel ≤400g tier at £3.01 non-peak and £3.12 peak. Your product's exact tier comes from its measured dimensions and weight, so confirm it in the fee preview or the FBA Revenue Calculator.
4. Monthly storage
Storage is charged per cubic foot per month based on the average space your units occupy. Amazon's current UK rates:
| Product type | January to September | October to December |
|---|---|---|
| Standard-size (most categories) | £0.76 | £1.51 |
| Standard-size clothing, eyewear, footwear, rucksacks and handbags | £0.62 | £0.82 |
| Oversize | £0.55 | £0.87 |
| Standard-size dangerous goods | £0.74 | £1.30 |
| Oversize dangerous goods | £0.70 | £1.11 |
The October to December rate for most standard-size products is roughly double. Slow sellers sent in for Q4 can cost more in storage than you expect, and separate aged-inventory charges can apply to stock that sits too long.
The worked example
A fictional product: sale price £24.99, in a category charged at the standard 15% referral rate, packaged at 20 × 15 × 4 cm (about 0.042 cubic feet) and under 400g, so it falls in the standard parcel ≤400g tier. Fees are shown excluding VAT, as Amazon publishes them.
| Line | Non-peak (e.g. March) | Peak (e.g. November) |
|---|---|---|
| Sale price paid by buyer | £24.99 | £24.99 |
| Referral fee (15% of £24.99) | £3.75 | £3.75 |
| Fulfilment fee | £3.01 | £3.12 |
| 1.5% fuel and logistics surcharge on fulfilment | £0.05 | £0.05 |
| Storage (0.042 ft³ × monthly rate, one month) | £0.03 | £0.06 |
| Total Amazon fees per unit | £6.84 | £6.98 |
| Left before costs below | £18.15 | £18.01 |
From that £18 you still need to take off:
- Product cost and any prep or labelling costs.
- Inbound shipping to the fulfilment centre, spread across the units in the shipment.
- VAT, if you are VAT-registered and the product is standard-rated. Output VAT on a £24.99 sale is £4.17 (one sixth of the VAT-inclusive price). See our UK VAT guide and when to register for VAT.
- VAT on Amazon's fees, depending on your VAT status. Check your monthly fee invoices.
- Your £25 plan fee, spread across all units sold that month.
- Returns. If a buyer is refunded, Amazon keeps a refund administration fee of £5.00 or 20% of the referral fee, whichever is lower. Here that is £0.75.
Products priced at or below £20 may qualify for Low-Price FBA rates, which use a different fee table and are excluded from the peak fee. A £24.99 product keeps the example on the standard rate card.
How to check a real product in two minutes
- Search the ASIN in the FBA Revenue Calculator or your sourcing tool to get the size tier and fee estimate.
- Check the category's referral band against your planned sale price.
- Add the surcharge, storage for the months you expect to hold stock, and peak fees if you will sell between mid-October and mid-January.
- Use the Keepa price history rather than today's price. Our Keepa chart guide shows how.
The full profit and return-on-investment worksheet is in the £29 Amazon FBA Playbook, and the free UK FBA Starter Framework walks through account set-up first.
Sources
Amazon, “Selling on Amazon fees” (sell.amazon.co.uk/pricing): selling plans, referral fees, storage rates, refund administration fee, 2026 fee changes and 17 April 2026 surcharge. Reviewed 27 October 2026. Amazon, “2026 festive season peak fulfilment fee”: official rate card (login required), reviewed 20 September 2026. Fees change; confirm current figures in Seller Central before you buy stock. The product in the example is fictional.