QUICK ANSWER
The working UK OA Keepa filter set: marketplace UK, sales rank 1-100,000, monthly sold ≥25, buy-box price £15-£60, FBA-only listings, exclude AMZ-as-seller in last 30 days, buy-box stability >60% (90-day), exclude electronics/beauty/supplements/toys. Save and re-run weekly. Yields 100-300 candidates per run; expect ~5-15% to convert to qualified deals after manual filtering and SAS validation.
What Keepa Product Finder is
Product Finder is included in Keepa Premium (~€19/month). It lets you filter the entire UK Amazon catalogue by data Keepa tracks per ASIN — BSR, monthly sold estimate, buy-box price, fulfilment method, brand, category, review count, and dozens more.
The output is a list of ASINs matching your criteria. You then take that list to the source-finding step.
The working UK OA filter set
Core filters (always on)
| Filter | Setting | Why |
|---|---|---|
| Marketplace | Amazon UK | Self-explanatory |
| Sales rank (current) | 1 to 100,000 | Sufficient velocity for OA |
| Monthly sold (Keepa estimate) | ≥ 25 | Replenishable cadence |
| Buy-box price (current) | £15 to £60 | Fee/margin sweet spot |
| FBA offer count (current) | ≥ 1 | Prevents FBM-only listings |
Risk filters
| Filter | Setting | Why |
|---|---|---|
| Amazon as seller (last 30 days) | No | Avoid Amazon-flips |
| Buy-box stability (90 days) | > 60% | Excludes thrash-pricing listings |
| 90-day price drop | > -8% | Excludes race-to-the-bottom listings |
Category exclusions
Exclude these UK Amazon categories:
- Electronics — high IP risk, return-rate spikes, often gated.
- Beauty / Personal Care — frequent gating, IP risk.
- Health / Supplements — heavy regulatory + gating.
- Toys & Games — Q4 demand spikes mask real velocity; high return rate.
- Grocery — short shelf-life risk.
- Pet supplements — often regulated.
You can include these categories selectively if you have specific category expertise. Default to exclude.
Optional filters (use when filtering further)
- Number of competitors (FBA): 3-12. Below 3 = risk of Amazon-flip; above 12 = saturated.
- Variation count: ≤ 5. High-variation listings (sizes, colours) introduce SKU complexity.
- Review count: 50-2,000. Below 50 = unproven listing; above 2,000 = often gated brand.
- New offer arrived (last 30 days): No. Excludes listings with new sellers piling in.
How to save and run
- Set the filters as above in Keepa Product Finder.
- Click "Save Search" — name it "UK OA Working v1".
- Run the search. Export the result as CSV.
- Re-run weekly. New ASINs entering the filter set are your candidate flow.
Tuning over time
Re-tune the filter set monthly:
- If yields are too low (<50 results), loosen — raise BSR ceiling to 150K, lower monthly sold to 20.
- If yields are too noisy (>500 results), tighten — lower BSR ceiling to 75K, raise stability threshold to 70%.
- Track which filtered ASINs convert to actual buys vs which don't. Adjust filters to reflect your actual conversion data.
What Keepa Product Finder cannot tell you
- Whether you can source the product cheaper on a UK supplier.
- Whether the brand has IP-claim history (cross-check in SAS).
- Whether you're eligible to list (cross-check in SAS).
- Real return rate (cross-check in SellerBoard once you've sold some).
Keepa surfaces candidates. Validation happens elsewhere.
The next step
Once your filter set is yielding, the source-finding + SAS validation workflow is covered in how to find profitable ASINs UK. Together they're the full sourcing engine.
FAQ
What's the best Keepa Product Finder filter for UK FBA OA?
BSR 1-100,000, monthly sold ≥25, buy-box price £15-£60, FBA-only, exclude AMZ-as-seller, buy-box stability >60% over 90 days, exclude electronics/beauty/supplements/toys. Save the filter set and re-run weekly.
Do I need Keepa Premium to use Product Finder?
Yes — Product Finder is a Keepa Premium feature (~€19/month or €149/year). The free Keepa tier shows price/BSR charts only.
How often should I re-run my Keepa Product Finder search?
Weekly. New ASINs that enter the filter set are your candidate flow. Daily is overkill; monthly leaves opportunities unworked.
Why exclude electronics from Keepa filters?
Electronics on UK Amazon have high IP-claim risk, frequent gating, higher return rates, and faster price decay than household/kitchen/garden products. Excluding them improves your sourcing hit rate even though it cuts the catalogue ~25%.
What buy-box stability score should I use?
Above 60% on 90-day stability is the working baseline. Above 80% is very stable (boring but reliable). Below 40% indicates a thrash-pricing listing where buy-box rotates frequently — usually means race-to-the-bottom dynamics.
Can I use Keepa Product Finder for wholesale UK?
Less effective than for OA. Wholesale sourcing usually starts from a supplier price list and works toward Amazon (use Tactical Arbitrage Wholesale instead). Product Finder is catalogue-down and fits OA better.
Educational content from a live UK Amazon FBA operator. Not financial, legal, or tax advice — talk to a qualified UK accountant for your specifics. Tool features and prices change; check the vendor's site before subscribing.
Related from the Method FBA blog: Keepa for UK FBA — chart-reading tutorial · A2A arbitrage UK · £5K Amazon FBA UK playbook · All recommended tools.